糖心视频

San Francisco-based , a social media platform that lets users send 280-character messages to an audience, has brought on a seed-stage company close to home: . While Twitter confirmed the acquisition, the company did not disclose the price of the deal.

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Chroma Labs was founded in 2018 by ex- and employees Alex Li, John Barnett and Joshua Harris to help social media gurus create aesthetic and interactive stories. For those of you who don鈥檛 know what stories are, think of them as posts that generally expire after being posted for 24 hours (of course, exceptions exist).聽 , Chroma Labs helps users create templates and filters, as well as 鈥減owerful text tools.鈥� Some phrase it as a competitor to Unfold, which I wrote about before and was acquired by Squarespace in October 2019.

Chroma Labs, in its website post, claims millions have used the company to create stories. , the business is shutting down, 鈥渆ffectively immediately.鈥�

Interestingly enough, Twitter doesn鈥檛 (yet) have the feature for users to post stories, which is precisely what Chroma Labs is focused on. . It tells us that there might be a pretty innovative product update in the future. Until that is clarified, let’s look at what we have so far.

Kayvon Beykpour, a product lead at Twitter and the co-founder of , tweeted that the team will 鈥渏oin our product, design, and eng teams working to give people more creative ways to express themselves on Twitter.鈥�

And finally, in it also pointed to key objectives 鈥渋ncreasing development velocity and trust鈥� and 鈥渋ncreasing healthy public conversation.鈥� With today鈥檚 investment, it seems like Twitter鈥檚 trying to tackle both in one go.

In an email to Crunchbase News, a Twitter spokesperson pointed to the company’s broader hiring goals: “We are approaching hiring in many different ways given our global hiring targets this year: acquisitions, recruiting, acquihire and team hires.

“We鈥檙e continuing to acquire talent to bolster our talent, leadership and expertise in order to better serve the public conversation.”

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