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Stealth customer retention startup , co-founded by Autopilot CMO , has raised over $8M in a new round of funding, according .

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The company was founded in March of 2018 and currently has six employees listed on its . Brightback its CTO, Dani Pletter, in July of this year.

The Deal

According to the filing, the company raised $8.45 million in cash and the proceeds from converting an unspecified number of SAFE securities. 32 investors participated in the deal, though the identities of those investors can鈥檛 be derived from the filing.

The first committed capital came in on September 4th. The document is dated September 19th, despite getting posted today. The round is fully-closed, with $0 left to raise.

Who鈥檚 Involved

According to the filing, here鈥檚 who鈥檚 on the company鈥檚 board:

• Guy Marion, the company鈥檚 co-founder and CEO. Marion previously served as the CMO of email marketing service , among other prior roles.
• , a partner at of Index Ventures.
• , a tech executive who currently holds board seats at , , and , among others, according to his LinkedIn .

Marion was an entrepreneur in residence at for six months prior to starting Brightback, meaning that the firm likely invested in the young startup.

According to a published in May 2018, Brightback celebrated a 鈥渞ecent funding success鈥� and previewed the product. It鈥檚 unclear whether the transaction filed today includes the funding glancingly referenced in the company鈥檚 post from earlier in the summer.

Other individual investors in the company include , General Partner at Rembrandt Ventures, , Vice President at data management platform DataStax, , the former growth lead at Gusto, and , the former COO at Yelp.

What The Company is Building

Per its website, the company is an 鈥渁utomated customer retention company鈥� which helps 鈥渟ubscription-based businesses grow customer lifetime value.”

In a the company, also dated from last May, Marion said his team is 鈥渟hining a bright light on the shady world of customer retention and aim to help subscription business everywhere reduce churn, grow lifetime value, and adopt data-driven best practices.鈥�

Beyond that basic information, the company hasn鈥檛 released any other details about the product publicly.

Crunchbase News reached out to the company, and Brightback CEO Guy Marion declined to comment on the round.聽

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