糖心视频

Ever walk into a restaurant or hotel, and the staff greet you by name? , which is helping hospitality providers give guests personalized experiences, received a big cash infusion to bring that level of service to a place near you.

Subscribe to the Crunchbase Daily

Founded in 2011 and venture-backed by and , the New York-based company raised $50 million in a Series B round led by , SevenRooms鈥� co-founder and CEO, , told Crunchbase News.

The new capital brings the company鈥檚 to $79.6 million, according to the company. SevenRooms鈥� last round of funding was a in 2017, led by Amazon, according to Crunchbase data. As part of the investment, Providence Strategic Growth鈥檚 Managing Director will join SevenRooms鈥� board of directors.

SevenRooms鈥� data-driven guest experience platform for the hospitality industry gives clients access to guest data in order to make them feel at home. Data can be gathered at multiple points, from taking a reservation to online orders, that then enable restaurants to personalize offers and reward continued patronage, Montaniel said.

鈥淲e help clients understand their guests so before guests walk in, they can create touchpoints that are meaningful,鈥� he said. 鈥淲hen we looked at systems that restaurants used, we saw one thing missing, which was guest data. All data was in the heads of the staff, but not in their system.鈥�

Since the company鈥檚 last raise, SevenRooms has grown its revenue by more than 100 percent each year, Montaniel said. In addition, the company鈥檚 clientele have largely stemmed from enterprise, which now includes , and , he added.

The company plans to use this latest funding to support its ongoing global expansion and continue to invest in its technology focused on helping operators build profitable and direct relationships with their guests. Most of SevenRooms鈥� clients are in the United States, so Montaniel said he sees an opportunity to grow internationally.

鈥淥ur growth is going to come from a mixture of hiring people and setting up small satellite offices,鈥� he said. 鈥淲e just hired in Australia to build out our Asia Pacific business, and we鈥檙e developing an outpost in Hong Kong and Singapore. We also are developing partnerships where people want to connect with our system and distribute it to their own customer bases.”

Illustration: