Morning Report: Brazilian startup Yellow wants to bring scooters all over Latin America.
S茫o Paolo-based dockless bicycle and scooter startup has raised a $63 million Series A on the heels of its $12.3 million seed round closed in April. 聽According to TechCrunch (), the round was the largest Series A ever for a Latin American Startup. The investment led by Silicon Valley-based, and brings Yellow鈥檚 total known funding raised to 聽$75.3 million, .
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As reporting on the round has pointed out, Yellow鈥檚 founders and are more famous for their most previous ridesharing startup 99. The ridesharing startup sold to China-based ridesharing giant for in January after raising during its lifetime.
The two mobility entrepreneurs are looking to move from cars into that last-mile space, beginning with S茫o Paolo, which Fortune ranked the in the world. The company plans to unleash 20,000 bikes and more than 1,000 scooters onto Sao Paolo鈥檚 city streets by the end of the year, . And as U.S. companies like Lime, Bird, and Uber鈥檚 e-bike company Jump expand to Europe, Yellow aims to get a head start on the Latin American market, beginning with Mexico, and is also planning to open up a local factory. that manufacturing is a familiar industry for Lambrecht and Freitas鈥檚 co-founder who was the former CEO of a bike manufacturing company.
So it looks like Yellow has the chops to get the job done鈥攎anufacturing knowledge, experience in the ridesharing space, and success bringing a company to a big exit. If anything, getting an early start in the region that has yet to experience a scooter war is strategic, especially as the industry鈥檚 heavily-backed incumbents have their eyes on other markets.
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