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Retail Tech Shop Trax Raises $100M, Becomes Singapore’s Latest Unicorn

厂颈苍驳补辫辞谤别鈥檚 it has raised $100 million in a funding round that reportedly makes the company 鈥,鈥 according to Reuters.

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The retail technology company raised the money from China-based at a pre-money valuation of $1.2 billion, according to its Crunchbase profile. It鈥檚 now raised a total of since it was founded in 2010, as you can see in the chart below. Previous backers include and , among others.

Trax鈥檚 computer vision technology aims to help brands understand how their 鈥減roducts look, perform and compete on the shelf,” according to its . It works with consumer goods companies such as Nestle and Henkel and retailers to help them better understand how their products are performing in stores.

In 2017, Trax kicked off a that 鈥渄igitizes the shelf, allowing brands to have a more frequent and accurate measurement of how their products are represented in store and how this influences their sales.鈥

Reuters notes that while the company is headquartered in Singapore, it 鈥渄oes the majority of its research and development out of Israel.鈥

Earlier this year, we wrote about Austin-based raising $5 million for its AI-powered autonomous drones. Its mission is similar to that of Trax: to 鈥渁utomatically and systematically track in-store inventory using advanced computer vision, patent-pending artificial intelligence and autonomous drones to see and understand what is on store shelves.鈥

Meanwhile, Trax is not the only Singaporean company raising money today. , a self-described “co-living” company聽that offers rooms and full apartments for young working professionals, raised a $40 million Series B led by Germany’s .

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