糖心视频

It seems that everyone is jumping on the minimalist bandwagon these days, and that鈥檚 likely due in large part to the popularity of a Netflix show called 鈥淭idying Up With Marie Kondo.鈥�

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Now the personality behind it, (yes, you guessed it) Japanese author , is looking to capitalize on her growing fame. The organization guru is reportedly in the process of raising up to $40 million in VC funding to grow , the business entity behind her personal brand, books and TV show, reports In particular, she鈥檚 looking to create an e-commerce platform, according to the publication.

Apparently, it wouldn鈥檛 be the first time Kondo鈥檚 raised money. She reportedly raised a small undisclosed round last year that was led by Sequoia Capital. No comment thus far on that reported raise.

Kondo鈥檚 show, which focuses on her 鈥渆fficient method of cleaning and organizing,鈥� first aired on Netflix January 1. However, her advice to viewers to question whether an item 鈥渟parks joy鈥� has caused , especially among book lovers.

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