糖心视频

Hello and welcome back to Last Week In Venture, the rundown of deals which may have flown under your radar.

Subscribe to the Crunchbase Daily

There are plenty of companies outside the public company and unicorn spotlight. But their stories point to trends in the world of VC writ large.

So, without further ado, let’s dig into some of the deals from the week that was in venture land.

Identifying Diamond Dust, As A Service

Every once in awhile you see a company description which makes your head spin a little. Based in Boston, is developing “a technology utilizing nanoengineered diamonds to create an unclonable identity layer on any object,” according to for the venture.

The company raised this week, led by , which also led announced in November 2018. and joined in as new investors in the round; prior investors including , , and participated in the round.

VR Salons

If you follow the media industry and don’t happen to live under a rock the surname Murdoch probably rings a bell. , scion to daddy Rupert, is CEO of and is the lead investor in a venture round raised by immersive virtual reality salon operator .

The Lindon, UT-based venture raised this week. Led by the younger Murdoch, the deal also saw participation from , , and . THE VOID recently added new in Atlanta, Tyson鈥檚 Corner in Washington, D.C., and the Mall of America in Minneapolis, Minnesota.

And with that we鈥檙e done for the week! Have a great weekend! See you right here on Monday!