糖心视频

A new online floral company has attracted the attention of an investor who was big in flowers.

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, a Rockford, Illinois-based provider of sustainable, online personalized floral shopping experiences, launched Monday with $1.02 million in seed funding. Its CEO and founder is Sarah-Eva Marchese.

, the former CTO at national flower delivery company and now CTO of聽 , was involved in the round, as was , founder of and .

Floracracy combines technology and human touch to personalize flower arrangements. With its seed funding round, the company is now able to offer free overnight shipping on all orders in the lower 48 states.

Higginson said in a statement that not even billion-dollar floral companies are able to provide what Floracracy can: showing customers what the actual floral arrangements will look like.

鈥淗aving spent nearly a decade in the industry watching it become commoditized and devoid of sentiment, it鈥檚 refreshing to see Floracracy has recaptured the ancient language of flowers,” he added. 鈥淲hat Sarah-Eva has created is a way to create a deeply special and heartfelt experience through the giving of flowers. It鈥檚 so simple, but in an industry that has become incredibly commoditized and sterile, Floracracy has brought back the emotion, the heartfelt sentiment. They鈥檝e made the gift of flowers personal again.鈥�

Photo courtesy of Floracracy
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