, an AI-powered customer intelligence platform, has raised $5.2 million in funding, it tells Crunchbase News exclusively.
The company described the financing as a “seed II” round. It builds upon a $2.75 million “seed I” round the company raised in February 2025, bringing its total raised to about $8 million. led its latest financing, which also included participation from and . Existing backers , and also wrote checks into the round.
GetWhys has built and maintains a proprietary — and growing — library of in-depth interviews with B2B software buyers. It makes the analysis searchable and usable day to day. Naturally, that dataset only compounds over time. Companies can also connect their own internal intelligence — such as sales call transcripts — into its offering.
The Boise, Idaho-based startup then turns that buyer research into “go-to-market-ready” intelligence that can be used for drafting messaging, content and competitive materials for revenue teams. By using AI, GetWhys says it’s able to automate the most tedious parts of the research process, summarizing hundreds of hours of transcripts or videos.
The interviews give teams “access to insights that usually do not exist publicly or in their internal docs,” said CEO and co-founder . “If a customer hits a gap, they can request net-new research, and we run and add those interviews back into the platform.”
Interestingly, Boutros notes, GetWhys uses humans to gather the information and foundational large language models to do the analysis.
Impressively, the startup’s customers include the likes of , , , (CDW) and .
‘A new model for a research-based business’
When Boutros teamed up with college friends and former Intel software engineers and to found GetWhys three years ago, he admits that it was “a rather different company.”
“We thought we were building a knowledge base for B2B buyers,” Boutros recalls. But they soon realized there was potential for much more.
While Phan and Honsinger were at Intel, Boutros was working at a small market research consulting firm, an opportunity he was grateful for.
“Had I worked at a larger firm, I wouldn’t have had such firsthand experience managing customers such as , and , or being taught how to sell,” he told Crunchbase News. “I’d never have been able to really sink my teeth into what actually happens with research after the presentation.”
Those were the formative years that led the trio to start GetWhys.
And then ChatGPT came out.
“Every person out there seemed to be starting some sort of large language model-based startup, including dozens in market research,” Boutros said. “All of them seem to be building some sort of tooling improvement, and we didn’t want to do that.”
He added: “We thought, fundamentally, if LLMs are good at creating text, there are only two gold mines they’d ever be able to derive it from — the text on the internet or within a company’s proprietary data from sales calls.”
Boutros and Honsinger had just spent eight years doing “many millions of dollars worth of qualitative market research” where they would interview people to discover information that was previously undocumented, analyze it and report back to customers.
“We realized that we could build a research-based business with a new business model,” he said. “Instead of collecting the same information time and time again for each customer, we could collect it once, and people could build off of that.”
‘In the trenches of B2B market research’
While GetWhys declined to reveal revenue figures, Boutros told Crunchbase News that the startup grew revenue more than 10x last year, and has “dozens” of customers. Its customers pay a flat annual platform fee upfront, and get unlimited access to its products and the dataset it’s built on.
“One of the things we need to figure out this year is how to provide an offering for smaller organizations, since most of our customers tend to be large enterprises,” he said.
, principal at Epic Ventures, said he was drawn to invest in GetWhys in part because its founders “spent a decade in the trenches of B2B market research.”
“They understood that the bottleneck wasn’t the lack of data, but the speed and cost of turning that data into action,” he wrote via email. “When we saw them scale ARR 10x in nine months while displacing high-priced alternatives like and , it was clear they had captured lightning in a bottle. They aren’t just building a tool; they’re building a new operating system for GTM teams.”
, a partner at Next Frontier Capital, said her firm doubled down on GetWhys because the startup is demonstrating “a rare combination of speed, capital efficiency, and product depth early in its lifecycle.”
She added via email: “What sets GetWhys apart is its proprietary, continuously compounding dataset of verified buyer insights, combined with workflows that turn those insights directly into GTM outputs. Most AI tools rely on generic or public data — GetWhys is grounded in real customer conversations, which leads to more accurate and actionable outputs.”
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