, a provider of cloud-based software which helps businesses analyze how users interact with apps and websites, has raised $60 million in a Series C round led by .
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The round effectively the seven-year-old Paris-based startup has raised, taking the total to $122 million. Previously, Contentsquare had secured a total of $62 million, with almost exactly one year ago today.
The latest round also included participation from a group of global investors, including SF-based , Italy鈥檚 , and out of Switzerland. Eurazeo is in Paris.
Contentsquare鈥檚 service is a SaaS analytics tool that helps companies improve the user experience of their online businesses, making their products more user-friendly.
It鈥檚 a crowded space. Per , Contentsquare鈥檚 competitors include , and . Other startups in the sector include and , among many others, according to .
Contentsquare is not the only company in its field attracting venture dollars. For example, of its American counterparts: Optimizely has raised a total of over time; Localytics has brought inand FullStory has picked up .
Contentsquare鈥檚 offering is apparently designed for various platforms, including desktop and mobile. The company also says its service integrates with other data systems like Google Analytics.
The latest capital infusion will go toward R&D, particularly AI and predictive analytics, and to help the company continue its global expansion, according to . Contentsquare customers include Walmart Inc., Tiffany & Co., LVMH Mo毛t Hennessy Louis Vuitton, Samsung, and Ikea, WWD reports.
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