, a connected indoor rowing machine startup, it has expanded its Series A, taking the round’s total to $27 million.
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Hydrow began selling its product, which shares the same name as the company, last fall. initially led the first tranche of the Series A in February, at which time Hydrow raised $20 million, according to its Crunchbase profile. It has now raised another $7 million from investors including , which was co-founded by Green Bay Packers quarterback ; Wheelhouse; The Raptor Group and .
In a , Hydrow said it plans to use the new capital to “further fuel” its growth as it begins shipping its connected indoor rowing machines nationwide.

Nate Raabe, managing partner at Rx3 Ventures, in a press release said his firm was impressed with Hydrow’s “ability to connect people and deliver a superior, low-impact workout.”
The global digital fitness market is by 2022. Indeed, we have written about a number of digital fitness startups that have raised venture funds as of late. Just this morning, we published a story about how , which sells software to boutique fitness studios, recently picked up a $10 million Series A.
Last month, we reported on how raised $45 million in a Series C round led by ’s growth fund. /CAA, , , professional tennis player Serena Ventures and other investors also participated in the financing.
And in December, our Savannah Dowling wrote about the most funded fitness startups helping people break a sweat. At that time, according to Crunchbase, the 10 most funded U.S. startups in fitness had raised more than $1.6 billion. The first startup on the list, spin bike and treadmill developer, raised a in early August 2018, which brought its total known funding to more than and its valuation to $4 billion, post-money.
The funding is also an example of how professional athletes are increasingly investing in startups. For example, in February, digital sports media startup raised $23 million in a Series B round of funding led by that also included participation from NBA players.
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Update: The headline of this article was amended post-publication to more accurately reflect the status of the funding round.
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