糖心视频

, a Chinese travel website, it has raised a $250 million Series E led by .

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, and others also participated in the round, which brings the Beijing company鈥檚 to just over $500 million, according to its Crunchbase profile.

Mafengwo, which said it鈥檚 particularly popular 鈥渁mong younger generations in China,鈥� launched in 2010. It now claims to be 鈥渢he largest travel community in China.鈥� Over time, its platform has evolved to include e-commerce. In 2012, the company integrated travel booking services and then in 2013, Mafengwo began offering its own travel services, according to its Crunchbase profile.

In a press release, the company said that it 鈥渁chieved a Gross Merchandise Volume (GMV) growth of over 100% for four consecutive years,鈥� making it 鈥渙ne of the few successful samples of content commercialization in the internet industry.鈥� (Because its website is in Chinese, I am unable to provide any specific examples of this).

Also in the company鈥檚, CEO and co-founder said Mafengwo will use its new capital to build 鈥渁 new one-stop travel service platform driven by AI and algorithm.鈥�

Haifeng Lin, investment and management partner of Tencent Holdings Limited, in the same release said the company has 鈥渂ecome the leader of new tourism e-commerce.鈥�

There鈥檚 no doubt that the online travel industry presents huge opportunity for companies worldwide, with the global online travel booking market expected to reach $1.955 billion by 2026, according to a from Zion Market Research, compared to an estimated $765 billion in 2017. The same report noted that: 鈥淭he Asia Pacific online travel market is likely to be one of the fastest growing in the future, due to the rising disposable income of the population in China and India. Emerging countries, such as China and India, are predicted to drive this regional market in the future, owing to increased internet adoption in the region.鈥�

Last week, we reported on how Berlin-based travel activity platform GetYourGuide had raised $484 million in a round led by . At the time, the company in a described itself as 鈥渢he new unicorn on the block鈥� but didn鈥檛 elaborate on its valuation.

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