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Here’s what you need to know today in startup and venture news, updated by the Crunchbase News staff throughout the day to keep you in the know.

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Heyday unveils platform, $175M Series A

emerged Wednesday as a new player in the digital marketplace space, unveiling its platform to accelerate consumer products brands. The San Francisco-based company, started in August by and , is getting a big head start with $175 million in Series A funding.

The financing comes from , and , with participation from , , and executives. Heyday partners with entrepreneurs to acquire, launch and incubate brands, and is developing a marketplace-native technology, data and operations stack.

Since August, the company has acquired and launched several brands. It expects to end the year with more than $20 million of annualized revenue and then jump to $200 million of annualized revenue by the end of 2021.

Funding rounds

• Addepar inks $117M for wealth management platform: , a Mountain View-based technology platform for wealth management, announced a $117 million Series E funding round led by. Other investors include1 and , bringing Addepar’s total funding to date to approximately $325 million.
• Umoja lands $53M to discover new immunotherapies: Biopharmaceutical company , closed on a $53 million Series A round led by and . The Seattle-based company is focused on developing treatments using a patient鈥檚 own immune cells to kill cancerous cells.
• K Health raises $42M, partners with Mayo Clinic:, a New York-based company developing a data-driven digital primary care system, announced $42 million in Series D funding, led by . Additional investors include , , as well as existing investors and . Additionally, K Health is collaborating with to focus on improving and accelerating the deployment of virtual care models.
• CloudBolt secures $35M Series B: , a North Bethesda, Maryland-based cloud management platform developer, raised a $35 million Series B of equity and venture debt led by . The venture debt was issued by and . CloudBolt says it has doubled the size of its customer base in the last 12 months.
• Farmstead raises $7.9M for online grocers: , a San Francisco-based online grocer, announced a $7.9M Series A round of funding to accelerate its national expansion and recruiting. This brings Farmstead鈥檚 total funding to date to $14.5 million. The oversubscribed Series A was led by Aidenlair Capital with participation from , , Duro, , , and .
• Outcomes4Me snags $4.7M for cancer care app: , a Cambridge, Massachusetts-based developer of a free mobile app and platform offering breast cancer patients a personalized, evidence-based care journey experience, raised $4.7 million in funding, led by with participation from , Merstal Ltd. and others.
• WattBuy sparks energy innovation with $3.25M: Online electricity marketplace , based in New York, announced a $3.25 million Series A to enable consumers to browse electricity plans in their area in order to make better decisions. led the round and was joined by ,,,听补苍诲, as well as existing investors , and.
• Grouparoo raises $3M to simplify SaaS integrations: , a San Francisco startup co-founded by technical founder , raised $3 million in seed funding to make SaaS integrations easier for engineering. The round was led by and.
• KisanHub brings in $1.3M for agriculture supply chain: U.K.-based agritech company raised $1.3 million for its seed-to-sale connectivity platform aimed at accelerating the digital transformation of the agriculture industry. led the round with backing from the , as well as existing investors, including , and .
• Abnormal Security snags $50 million Series B: , a San Francisco-based cybersecurity company, landed a $50 million Series B led by with participation from existing investor . Abnormal has tripled its annual recurring revenue through this year and has now raised $75 million to date.

Public offerings

• EV startup Arrival to go public via SPAC: U.K.-based , a developer of electric vehicles, is via a merger with a blank-check special purpose acquisition company (SPAC). The company, which is eyeing a Nasdaq listing, previously raised nearly $230 million in known venture and strategic funding.

Other news

Google Pay to add banking features in 2021: In a Wednesday, unveiled plans for a new kind of digital bank account. Starting in 2021, 11 banks and credit unions will offer Plex Accounts in Google Pay. Plex features will include checking and savings accounts with no monthly fees, overdraft charges or minimum balance requirements, as well as provide support in saving toward goals.

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