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Morning Report: Amazon Pay has reportedly acquired Tapzo as big e-commerce battles for space in India鈥檚 growing consumer market.

, the financial technology arm of Amazon, has Tapzo, an India-based personal assistant platform, according to the . Tapzo, which was founded in 2010, has raised $23.1 million, according to Crunchbase. Its investors included , which just raised another fund, and , among others.

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This is the latest move by Amazon to increase its foothold in the Indian payments and ecommerce market; however, it isn鈥檛 the only big tech company with its eyes set on the region鈥檚 wallet. Notably, Google has upped its interest in India. It has added new functions and services to its own mobile-payments platform Google Pay () and is partnering with local banks, .

Meanwhile, China鈥檚 Tencent invested in Bengaluru-based ecommerce website 鈥檚 alongside and in April 2017 before it was for $16 billion in May 2018. Tencent maintained its stake in the company following the acquisition, according to the .

China鈥檚 Alibaba is also interested in the region. The company is a in one of the regions ecommerce platforms , the ecommerce arm of payments company which is a direct competitor with Amazon Pay. Alibaba recently participated in Paytm Mall鈥檚 round from Softbank in June 2018. The company first invested in Paytm alongside Alibaba fintech affiliate Ant Financial . Alibaba and Ant Financial have past experience bringing mobile payments into the mainstream in China. Both companies are also making moves in neighboring Southeast Asia.

With so many deep-pocketed competitors placing bets in India, dominating the payments or ecommerce market will be no easy task for Amazon.

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