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Online Liquor Retailer Yijiupi, a Chinese Unicorn, Raises $80M More From Tencent In Ongoing Series D

Chinese B2B online liquor trading startup has from as part of an ongoing Series D, according to .

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The five-year-old e-commerce company became a unicorn last September after raising $200 million in a round led by Tencent Holdings and that valued the company at $1.1 billion, according to . Yijiupi also secured $100 million from . The financing brings the company’s over its lifetime to nearly $600 million. Other backers include and .

The digital retailer sells liquor and wine to offline retailers and convenience stores. But it’s diversifying as of late.

According to , Yijiupi has launched “a new website that has two separate channels-’alcohol, beverage and packaged food’ and ‘grocery and snacks.’ ”

As of last September, according to , the startup was operating in 83 Chinese cities. At that time, the publication reported that Yijiupi was aiming to hit a GMV (gross merchandise volume) of RMB 20 billion (or about US$ 2.83 billion) by the end of last year, up “from its more than RMB 12 billion (US$ 1.7 billion) figure in 2017.”

Overall, online retail sales in China have continued to exceed, and grow faster than, those in the United States, according to a recent referencing Chinese government data. Specifically, online retail sales in China totaled about $1.33 trillion in 2018, up nearly 24 percent from 2017, , a government agency.

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