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New eCommerce marketing and insights platform is giving major brands insight into their e-commerce customers. The New York-based startup will now be strengthened by a $10 million Series A round of funding.

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Founder and CEO formed the startup in 2014 as a 鈥淨VC for Snapchat,鈥� but the company pivoted to its current business in 2017, Tipograph told Crunchbase News.

MikMak enables traditional brick-and-mortar brands, such as , and Hershey鈥檚, to manage their online retail strategies by gaining real-time insights and a holistic view of activity across major online retailers like , and , as well as online media.

led the round, which included existing investors and , as well as new investors , , , , , and . To date, MikMak has raised $14 million, which includes , according to Crunchbase data.

As part of the investment, Wavecrest Growth Partners鈥� Co-Founder joined the MikMak board of directors. In a written statement, he said Tipograph 鈥溾��has a deep understanding of how to support and grow multichannel brands across all areas of their business.鈥�

Being opportunistic

Tipograph was not planning on raising money鈥擬ikMak has been cash flow positive since 2018, but after the global pandemic, the company began attracting VC attention, she said.

鈥淐onsumer demand for e-commerce expanded by five years overnight, positively impacting our revenue 50 percent from March to present day,鈥� Tipograph said. 鈥淢y business was growing faster than I imagined. All of a sudden, I had an opportunity to dominate the market. When VCs started salivating over our business metrics, I decided to be opportunistic.鈥�

MikMak will use the new funding to gain market share, advance its product roadmap, expand its retail footprint, offer services to international companies and invest in product development. Tipograph is also hiring and plans to triple the size of the company before the end of the year from its current employee base of about 60 employees.

Growing market

MikMak is one of the latest e-commerce platforms to receive funding. Earlier this month, we wrote about:

• , raising a $3 million seed round to launch fashion brands,
• , which announced a $22 million Series B round of funding to help brands launch an e-store in as little as 15 days, and
• , a software-as-a-service e-commerce company that helps small businesses establish a digital storefront in a matter of hours, said it raised a $42 million round of funding.

Meanwhile, the company is poised to take advantage of the growing , as well as expand globally, adding customer support and sales people in new regions, including Europe and Latin America.

鈥淗uge brands wanted a brick-and-mortar first presence and now they need to shift to online-first,鈥� Tipograph added. 鈥淎ll of this IT money is moving into the tech stack market, which I am part of, and it is helping my business achieve what I had planned for the end of 2021, to happen in 2020.鈥�

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