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Morning Report:聽Quickly this morning, it’s another edition of our continuing coverage of .

This week Microsoft made its Teams product an “,” a move that drew mixed reviews.

Teams competes with Slack, as Microsoft-watcher in a piece concerning the rollout. Slack has more mindshare currently, but the software giant isn’t willing to cede the space.

Microsoft, one of tech’s Big 5, controls a massive piece of the software productivity market and is loath to surrender any of its dollar-share. The company’s move to shift its traditional Office product to the subscription-based Office 365 service was part of this ethos. (Office 365 to-date has outpaced my early expectations, indicating a higher-than-anticipated willingness by consumers to by software in an aaS聽manner.)

Previously, Microsoft bought Yammer in an attempt to bring new-era tooling into its productivity stack, making its offerings more sticky. Yammer — ironically, I’m writing this in the — failed to become Slack. After the Microsoft-Yammer deal, Slack became the dominant intra-office chat application.

Slack, an independent unicorn, has rapidly shot past the $100 million ARR pace marking it at as one of software’s most quickly growing companies in the current cycle, and perhaps ever.

Regardless, Microsoft’s Teams move may cut in slightly on Slack’s growth pace, which could lower its value in the eyes of investors. The situation should feel familiar. It’s reminiscent of Facebook’s endless moves to undercut Snap’s growth. As I during the run-up to Snap’s IPO, Facebook had serious goals:

The analog holds decently well. Event the caveats work: Snap is not an existential threat to core Facebook offerings, just as Slack doesn’t impinge on Windows or Azure. But, in each case, one of tech largest firms is making repeated efforts to beat back a flashy, quickly-growing unicorn that could absorb a disproportionate share of market oxygen.

I suppose you could call this .

Today in the :

Unicorns are hungry for startups

• Which of the most valuable private, venture-backed companies is the biggest acquirer of startups? By a wide margin, the winner is聽, which has snapped up at least 23 companies in recent years. Overall, the ten most acquisitive unicorns have bought at least 122 companies, more than 40% of all purchases, according to a . However, there are signs appetites for further M&A are waning some.

ServiceTitan raises $80M

• , a provider of sales and booking software for home services businesses, that it has raised $80 million in a Series B round led by Iconiq Capital. The Glendale, Calif.-based company previously raised $18 million from Bessemer Venture Partners.

Hip hop stars outrank rockers in startup scene

• Hip hop artists outnumber rock stars in the ranks of active tech investors. That was the finding from a Crunchbase analysis of celebrity investors in TechCrunch. hip hop and pop stars have invested in startups, with at least six very active in tech circles.

via Flickr user聽 耻苍诲别谤听. Image has been cropped