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, a China-based SaaS-enabled home decoration and design platform, has reportedly raised a that has propelled it into unicorn status, according to a report from .

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The financing was led by Asia-based聽(the firm has headquarters in Beijing, Hong Kong and Singapore). Previously, Kujiale鈥檚 聽was $134.8 million since its inception in 2011, according to Crunchbase data. Previous backers include Silicon Valley-based , China鈥檚, and San Francisco-based . The company declined to disclose the amount of its latest raise. DealStreetAsia had previously reported an amount of $100 million.

According to , the concept for Kujiale (which apparently means 鈥渃ool home鈥� in Mandarin) was born after entrepreneur 鈥� who was working in the U.S. as a software engineer for Microsoft at the time 鈥� observed a growing trend of Chinese consumers building houses from the ground up.

Chen teamed up with former classmates Victor Huang and Hao Zhu to form Kujiale, which by April 2018, boasted 鈥渘early 70 percent of China鈥檚 interior design market,鈥� according to Forbes. The cloud-based platform uses virtual reality and artificial intelligence to help users create 3D renderings when trying to design their homes.

Earlier this year, Kujiale announced its official entry into the North America market by 鈥渆stablishing cooperation partnerships with a number of overseas home furnishing companies,鈥� according to putting it in a position to compete with US-based Houzz.

“The platform is capable of generating home design plans within 5 minutes, home improvement renderings under 10 seconds, and perfected [a] VR project allowing its users 360-degree real-time viewing experience for [the] space the platform designed for them,鈥� noted EqualOcean.com.

Effectively, this could mean that Kujiale will be able to make Chinese home furnishing brands more accessible to people globally. According to EqualOcean.com, Kujiale has plans to build out 鈥渢he world’s largest virtual warehouse for home furnishing products in the next three years.鈥�

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Note: This piece was updated post-publication as the company reached out saying the funding amount was actually undisclosed.