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Tally another one up on the list of venture-backed brick-and-mortar retail upstarts.

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On Monday, NYC-based retail shop with the SEC indicating it鈥檚 raised $10.5 million out of a targeted $11 million in equity-only funding. The company received its first capital commitment in early April and raised from five investors.

Camp is a retail concept for kids and their parents, offering a rotating selection of toys and other goods alongside experiences like cooking and craft classes. The shop has which gives kids access to free activities ranging from music to crafts and yoga classes. Among other features, membership comes with one free 鈥渄ate night drop-off鈥� per month, letting parents send their kids to Camp between 6 PM and 9 PM on select Friday and Saturday nights. For non-members, date night drop-off is $60.

Camp has one shop open on 5th Avenue in Manhattan and has a Brooklyn location set to open soon.

Camp was founded by , who currently serves as both Camp鈥檚 CEO and as the chief marketing officer of online media company . According to , he began working on Camp in June 2018.

The filing lists the executive and non-executive members of the company鈥檚 board. These individuals include:

• The aforementioned Benjamin 鈥淏en鈥� Kaufman.
• , who currently serves as Macy鈥檚 brand experience officer. Before joining Macy鈥檚, Schechtman was founder and CEO of , an NYC-based retailer which curated its wares from 鈥渢he point of view of a magazine,鈥� frequently rotating its collection around themes. for an undisclosed sum back in May 2018. According to her Crunchbase profile, Schechtman sits on the advisory boards of a number of retail ventures including , , and others. She also sits on for the National Retail Federation.
• , a co-founding general partner at . Robinson discloses his board membership on RRE鈥檚 website. According to his profile, Robinson is a board member and observer to multiple decentralized ledger technology companies, including , , , , and others. His non-blockchain investments include newsletter media company and programmatic direct mail service , among .
• , co-founding partner of , an NYC-based venture firm investing out of its recently-raised . Brown was previously a partner at , and before that was at JP Morgan, according to of NYC-based VC investors specializing in retail and fashion upstarts. Imaginary Ventures has invested in a number of companies in the fashion and retail space, including the likes of , , and , among others.

This is not Ben Kaufman鈥檚 first foray into retail. Before Buzzfeed, Kaufman was founder and CEO of , a company which wanted to 鈥渕ake invention accessible.鈥� The scope of that venture was impressive; according to of Quirky鈥檚 ultimate demise, 鈥渋t created value by bringing together a community of inventors, filtering out the ideas, fine-tuning the design, manufacturing the product, and managing retail partners.鈥�

Founded in 2009, Quirky raised in combined debt and equity funding before it in 2015. Kaufman was also founder of , which got its start making cases and battery packs for iPods but has since expanded to the smartphone market.

It鈥檚 through prior work with Quirky that Camp now counts RRE as an investor. Jim Robinson represented RRE since back in April 2010 and followed on . The firm back in November 2018. An indicated the company raised $6.27 million of a targeted $6.77 million funding round. , founder and CEO of Buzzfeed, was listed as a non-executive director on that filing, though today鈥檚 filing suggests he is no longer on the board.

Buzzfeed, which 鈥渉andles media and activation sales for Camp,鈥� is also a portfolio company of RRE Ventures.

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