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For fans and developers alike, it鈥檚 that time of year again.

During the keynote address at its annual Worldwide Developers Conference (WWDC) earlier today, the company trotted out the latest software updates for its popular (and profitable) phone, PC, smart watch, and television platforms.

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Other publications like , , , , and (among many others) covered the keynote and rounded up the product and technical announcements in great detail.

But, at Crunchbase News, we primarily cover the intersection of technology and money. And there is an Apple financial story that wasn鈥檛 covered in the keynote.

On this WWDC Keynote Day, as the company barrels ever closer to the $1 trillion market cap which would make it the stuff of business history, the world鈥檚 largest technology company put an end to a trend stretching back for at least a dozen years.

Shares in Apple closed today鈥檚 trading session in the green on the first day of WWDC, when company executives open the conference with their annual keynote and 鈥渟tate of the union鈥� addresses. Apple opened this morning at $191.64 and ended regular trading hours at $191.83, according to figures reported by . It was the first time in over a decade that Apple managed to not lose ground during its big day in the spotlight.

The chart below shows price performance of Apple shares since 2006, based on historical data pulled from NASDAQ.

As the chart above shows, the past dozen or so WWDC Keynote Days haven鈥檛 been so kind to Apple鈥檚 share price. It鈥檚 a phenomenon Crunchbase News covered last year, but it鈥檚 also gotten some attention from some financial analysts in the past.

, Apple stock has never closed above its opening bell price on the first day of WWDC. That is, until now.

Historically, Apple shares have performed well in the month preceding WWDC. According to for 2008-2017, Apple鈥檚 share price has risen an average of 4.2 percent in the month before WWDC. Since last month in 2018, Apple shares are up just over three percent.

Although today鈥檚 small jump would otherwise be unremarkable, it breaks with a twelve-year average of 1.4 percent declines.

What does this mean? Most likely, nothing. But, this year鈥檚 WWDC keynote differs from the past few in a key regard: there were remarkably few leaks leading up to the big speech. There was less opportunity to price this year鈥檚 features into the stock price. For Apple fans on Wall Street, it may have been a case of buying the news in the absence of rumors.

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