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Elon Musk Moves Twitter Closer To ‘Super App’ Status With Startup Acquisition 

Illustration of Social Media screen on Phone

After spending the past few months shaking up internally, is now looking to the future.

Just days after announcing a new CEO, Twitter is reportedly acquiring tech talent hiring platform , first on Tuesday.

Laskie was co-created by serial Twitter user and startup founder , who previously sold hiring startup to six years ago.

Neither Laskie nor Twitter confirmed the acquisition or announced the terms of the deal. And Bakke, who I always see on my Twitter feed, has been suspiciously offline since early May.

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It’s a surprising move for Twitter, which recently cut upward of 3,500 employees and , and is still, after all that, for not paying its bills.

But perhaps the acquisition is a sign the company is on the mend. Musk previously announced , an ex- executive, will take on the role of CEO and he will act as the chief technology officer.

Building a super app

After acquiring Twitter against his will, Musk said his aspirations for the social media company involved becoming a “,” a one-stop shop for every digital interaction from messaging to buying groceries. It’s a goal CEO achieve and something many companies in China already function as today

Laskie, which matches job seekers with prospective employers, may bring Twitter a step closer to its super app goal and allow it to compete with as a professional social networking platform.

However, Twitter doesn’t have a great track record with maintaining its acquisitions. The incredibly popular six-second video platform was acquired by Twitter in 2012 for around $30 million and subsequently shut down four years later.

Twitter at the time said it wanted to reallocate resources toward live streaming instead of Vine, but then shut down its livestreaming platform in 2021, citing “unsustainable” levels of maintenance for the product. Periscope survived only six years under Twitter’s management.

This is Twitter’s first acquisition under Musk, but I’m not sure if Twitter will be able to catch up with and , both of which are far closer to super app status than the bird website is.

Illustration: Dom Guzman

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