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Halfway through an understated and spellbinding Super Bowl Halftime Show, touches up her makeup with a compact, reminding all of us of one thing: Belting out 鈥淥nly Girl鈥� in front of millions of viewers is just a hobby.

Rihanna is probably the first billionaire to entertain us with a Super Bowl performance, at least according to , which reported her net worth to be around $1.7 billion. She is indeed balling bigger than .

Most of that comes from her makeup line , which accounts for around $1.4 billion of her estimated $1.7 billion net worth, according to Forbes.

It was her first foray into business after her 2016 album (the last time she dropped music). In 2019, she also launched , a lingerie brand that has raised more than $300 million from and . The company reportedly looked into going public last year but, like many companies, decided to hold off.

Per Crunchbase data, Rihanna has used some of her wealth to invest in startups as an angel investor. In 2021, she contributed to 鈥� $4.8 million Series A (the company makes and sells allergen-free cookies) and an undisclosed amount to medical devices company (maker of massaging device Theragun), according to Crunchbase data.

She also contributed to , a fellow fashion label, in 2022.

The celebrity-to-VC pipeline

Rihanna, aka Robyn Rihanna Fenty, is perhaps the best example of why celebrities are starting their own venture firms and, in some cases, their own companies. Last year鈥檚 Halftime Show performance was dotted with prolific performers such as , and 鈥� all of whom have made investments in the startup world.

, one of the performers on stage with them, founded , an investment firm focused primarily on the marijuana industry. But he鈥檚 also invested in the likes of unicorns and .

They鈥檙e not the only ones. Actors have also gotten in on the VC game. founded mental health startup and makeup company . She also invested in , per Crunchbase data.聽 (who was actually the first celebrity I knew to go the VC route), is a general partner and founder at , which started in 2015 and has made nearly 200 investments in companies like , and .

Photo: , Public domain, via Wikimedia Commons.