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, which owns and operates , has acquired relationship management startup for an undisclosed amount, the companies announced on Thursday.

Clay has in funding, per Crunchbase. The company raised that capital in a 2021 seed round led by that also included participation from , , and .

and co-founded the New York-based company in 2019, and served as its co-CEOs. Clay鈥檚 offering has been as 鈥渟omewhat like a personal CRM.鈥� Its relationship management tool is designed to 鈥渁utomatically organize and intelligently search your entire network.鈥�

In a statement about the acquisition, Automattic said Clay鈥檚 offering 鈥渁ligns perfectly鈥� with Automattic鈥檚 mission of 鈥渕aking online experiences better for everyone.鈥�

The company further added: 鈥淭he platform offers unique value through AI-driven insights, comprehensive coverage, revolutionary search, instant notes and more, all designed to simplify the way we build and maintain relationships 鈥� By bringing Clay into the Automattic family, we can explore its relationship-focused approach and integrate it across our messaging ecosystem.鈥�

Co-founders Hamed and Achariam will join Automattic鈥檚 Other Bets division, alongside and 鈥� two other startups previously acquired by the company.

Over the years, Automattic has made more than two dozen acquisitions, according to Crunchbase .

M&A activity seems to be picking up as of late. On June 11, fintech giant announced it was crypto wallet provider , a 4-year-old startup which had .

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