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The is reportedly the largest investor in sports merchandising platform most recent funding round.

The NFL invested $320 million into the $1.5 billion funding round, per . The new funding would bring ¹ó²¹²Ô²¹³Ù¾±³¦²õ’ valuation to $27 billion.

This isn’t the NFL’s first investment into Fanatics. The league also invested in at least the startup’s $1 billion Series D in September 2017, according to Crunchbase, though it’s unclear how much the league contributed in that round, which was led by the

Other big names in the sports world invested in ¹ó²¹²Ô²¹³Ù¾±³¦²õ’ latest round, including the , the , the and the , per TechCrunch. 

Fanatics is primarily known for selling sports merchandise and collectibles including jerseys and other apparel. It’s acquired several other online sports apparel and memorabilia companies as well to grow its business. But the company has also expanded beyond that to other areas of sports fandom. Last year it acquired trading cards company , and launched, which sells non-fungible tokens.

Fanatics has raised at least $4.2 billion in funding, per Crunchbase, from investors including and

Illustration: Li-Anne Dias