糖心视频

It鈥檚 a wrap.

a digital media and broadcasting company, has inked a deal to acquire under the premise that it can be stronger by joining forces with the smaller digital-centric media company in an effort to attract readers.

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While financials of the deal were not disclosed, Variety that Vice will give Refinery29鈥檚 shareholders stock for the most part 鈥渨ith a smaller cash component.鈥� And, according to the , the buy values Refinery29 at $400 million. The Financial Times said the buyout will put a value on the combined entity of $4 billion, which is notably less than 鈥渢he boasted a little over two years ago,鈥� Variety noted.

Founded in 1994, this marks the sixth for Brooklyn-based Vice, according to Crunchbase data. In May 2018, it acquired , an events production company. Over time, it鈥檚 raised a in a combination of debt financing, venture funding and private equity.

New York-based Refinery29, which describes itself as a 鈥渄igital media & entertainment company dedicated to inspiring young women to live an informed & well-rounded life,鈥� was founded in 2005. It鈥檚 raised in venture funding over its lifetime, according to Crunchbase.

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