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Morning Report: . But can it drive margin and not just revenue, unlike some other Uber experiments?

Uber, the troubled ride-hailing company with fast-growing global revenues, continued its product expansion today with the introduction of Uber Freight.

Ever in the public spotlight, Uber’s troubles are well known. Its financial performance is also well-detailed by now, even if there are certain useful performance metrics missing. As such, we know a thing or two about the firm’s Other Bets, as you might call them.

We note this because聽today’s introduction of Uber Freight raises two easy points:

1. The new service could drive new revenue for Uber.
2. The new service could incinerate more cash at the steeply unprofitable firm.

That’s to say that Uber is at a scale of losses that additional red ink for the sake of further accelerating its growth聽may not be prudent. And Uber’s secondary offerings to its core ride-hailing business has a聽track record of running impressive deficits.

As I the other week, following Uber’s most-recent financial disclosures:

UberEATS, [Uber’s] food-delivery business, has expanded to dozens of cities throughout the world. Based on a report from last year, UberEATS was forecast to contribute $100 million in net revenue, but also contribute to more than $100 million in additional losses for 2017, due to the costs of incentivizing drivers to participate in this newer service.

What will Uber Freight cost Uber? Can the company聽颈尘辫谤辞惫别听its ramp to profits with new products?

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