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, a startup that helps freelancers and independent business owners manage their customers, closed on a $250 million Series E funding led by with participation from , , and .听

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Its first institutional investor, , invested $25,000 in the company in 2013, which brought HoneyBook to Silicon Valley. In total the company has聽 raised .听

HoneyBook manages client interactions from the point when a customer lands on a website through an agreement, invoicing and payment.听

鈥淲e manage your client flow and cash flow,鈥� HoneyBook co-founder and CEO said in an interview.听

HoneyBook鈥檚 customer base varies widely, but what they have in common is that they鈥檙e all generally service-based businesses, he said. 鈥淵ou can think of them as web designers, interior designers, business coaches, photographers,鈥� he said. 鈥淭he kind of service they sell is very personalized.鈥澛�

Businesses want to automate client interaction, but also maintain a personal touch. And customer expectations have also changed; instead of getting a response in 24 hours, they expect a response within the hour.

HoneyBook says its service has grown more than 100 percent over the past year, with $1.9 billion in customer transactions. It now has tens of thousands of customers that it charges a monthly subscription fee of $39 plus a 3 percent transaction fee. The service uses to process payments.听

This latest funding round came fast on the heels of HoneyBook鈥檚 $155 million Series D聽led by Durable Capital Partners, in May, a deal that valued the company at more than $1 billion.听

Tiger Global was also an investor in the Series D, and partnered with HoneyBook before leading the Series E. 鈥淲e built this trust with Tiger,鈥� said Alon, adding 鈥渢hey truly think long term.鈥澛�

“They’re supporting us with many different needs, from hiring talent to thinking strategically about the business and connecting us to folks that can do that for us,鈥� he said.听

With the capital raised this year, HoneyBook will invest in 鈥渄efining this category and evangelizing it,鈥� said Alon. On the product side, the company will build a platform with 鈥渕ore access to capital for our members: How can we help them bank, how can we help them in that balance between automation and keeping it personal?鈥�

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